[Handmaker Reporter Kim Je-min] Hidden Tag, a product verification and counterfeit prevention solution, announced that it has unveiled a new global data monitoring solution, Brand Control Service.

The Hidden Tag application is a system in which consumers scan products with a Hidden Tag label with their Hidden Tag app, immediately transferring the scanned information to a server to determine the authenticity of a product.

The Hidden Tag Brand Control Service utilizes scanned data in real-time from consumers worldwide and by monitoring the location, frequency, and time, etc. of the scanned product, Hidden Tag offers an integrated solution that can analyze, at a glance, the volume of sales by country, sale trends by period, and the current status of detected counterfeit products.

When the service is introduced, the analysis of scanned data by country allows for the confirmation of main and potential markets, the sale trend by period allows for the analysis of changes in the market, and the analysis of data from countries that have unidentified distribution allows for the understanding of consumer needs in new markets.

In particular, because Hidden Tag offers various monitoring data by businesses that appear in easy-to-use forms, various sale distribution data that were difficult to decipher can accurately be understood, assisting firms in making advantageous decisions.

A Hidden Tag member says, "Through the Brand Control Service, Hidden Tag offers printings in report forms of various collected monitoring data to easily be utilized in firms’ internal decision-making processes.