[The Citizen’s Daily = Reporter Lee Chang-hoon] Hidden Tag, a genuine business product verification solution, announced that it participated in CHIC 2024(CHINA INTERNATIONAL FASHION FAIR 2024) fair, an international fashion exhibition held in Shanghai, China from the 6th to the 8th.

Held annually in Shanghai, the fair is China`s largest fashion industry exhibition with more than 2,000 global businesses and displays a variety of fashion, including men`s clothing, women`s clothing, kids wear, casual wear, sportswear, accessories, shoes, bags, etc.

In addition, fashion brand experts from around the world participate to grasp new market trends and hold various events such as business meetings, new product announcements, and brand promotions.

This year`s event had the attendance of companies from various sectors within the fashion industry, including clothing, fashion, cosmetics, jewelry, fashion/beauty, etc. In addition, more than 100,000 fashion industry agencies visited the exhibition its open to share the latest fashion trends and future technologies.

CKNB`s Hidden Tag utilizes a digital encryption pattern composed of unique original technology through a product label. Whenever a consumer scans a label, information on the label is sent to a database, which determines whether the scanned label is indicative of a genuine or false product by comparing the data with the original product information recorded in the database.

Accordingly, consumers can simply check the authenticity of a product by scanning it through the Hidden Tag app, and companies can use it as a valuable preventive measure against fake products by utilizing Hidden Tag, a distribution management solution, to check and handle problems immediately in the event illegal distribution is detected. Scanned information from consumers is included into the distribution management system.

"Hidden Tag is attracting more attention from fashion associates from around the world because Hidden Tag is being introduced to a majority of K-fashion brands that are showing strong popularity in the Asian region," a CKNB member said. "In particular, products exported to China by applying Hidden Tag as a genuine product certification solution, have been certified by China’s Counterfeit Business Association and these products have the additional public confidence through the Chinese government."