[Culture News Reporter Park Seon-hye] CK&B`s genuine product authentication solution Hidden Tag successfully participated in the <2024 International Textile & Fashion Exhibition, PSID2024> held at the Dongdaemun Design Plaza (DDP) Art Hall from the 21st to the 23rd.

The 2024 International Textile & Fashion Exhibition is hosted by the Korea Institute of Textile Convergence Technology (KITCT) and sponsored by the China Shaoxing Textile Association; it was held to promote the sustainable growth of the textile industry and the collaboration between the domestic and global fashion industry. As a venue to showcase new technologies and designs in the global fashion industry, various business communications took place with the participation of global fashion representatives from Korea, China, Japan, and the ASEAN region.

At this exhibition, CK&B introduced HiddenTag, its product authentication solution, and received the attention of many stakeholders. HiddenTag is based on the application of a patented technology through which a unique digital pattern is encrypted in a product label. Whenever a consumer scans such a label to check product authenticity, the information encrypted in the label is transmitted to the server and compared with the information recorded in the database to determine whether the product is genuine or counterfeit. The company explains that with more than 1,000 customer companies already applying the solution, HiddenTag is well-perceived in the industry as an effective method for blocking counterfeit product issues and protecting brands.

At this year`s exhibition, not only HiddenTag technology was showcased, but also HiddenTag logistics distribution management service, which prevents illegal distribution. The HiddenTag distribution management service organizes all individual products and automatically records and monitors all incoming and outgoing shipments in real-time. When a problem occurs, by verifying the product’s distribution history, it is possible to trace back to find and detect the vendor behind the problem.

A CK&B representative said: <During this exhibition, domestic and global fashion industry representatives who visited the HiddenTag promotion booth showed great interest in HiddenTag. At the booth, they had the chance to directly experience the service by checking products with applied HiddenTag and the data records via a demo of the real-time data monitoring system, and distribution management services. Inquiries about the HiddenTag application have been growing constantly, especially from companies that are exporting overseas.>

They concluded by saying: <Currently, approximately 7 million users in 200 countries worldwide use the HiddenTag app to check product authenticity, so Hidden Tag is recognized as a proven solution in the global market. As HiddenTag is well-known among consumers as a reliable anti-counterfeit solution, it wants to be a strong tool for overseas export companies too.>

Source: Culture News (https://www.mhns.co.kr)