The China Trade Association for Anti-counterfeiting (CTAAC) renovates the technical certification for CK&B Co., Ltd.`s genuine product authentication solution HiddenTag, confirming once again that the product authentication solution HiddenTag meets all of the Chinese government`s high standards for granting authenticity and blocking counterfeiting.

China has recently enforced security standards at the government level to prevent counterfeiting and distributing counterfeit products and is pursuing a strong policy to protect registered industries. The CTAAC is an organization under the General Administration of Quality Supervision Inspection, Inspection and Quarantine of the Chinese government and is responsible for establishing the Chinese government`s anti-counterfeiting laws and policies and managing and supervising the anti-counterfeiting industry.

With this decision to extend the technology, products applying HiddenTag distributed in China have the added meaning of being certified as genuine with public trust from the Chinese government. Strong of the Chinese government granted trust, brands applying HiddenTag will avoid unnecessary crackdowns and procedures in the export process to China.

The anti-counterfeit brand authentication service HiddenTag, works by correspondence between item and labels with a unique numerical random code and encrypted individual datasets. The encrypted data and numerical code cannot be forged or altered, and can be decrypted via a simple scan through dedicated app. This process helps consumers checking authenticity conveniently and safely.

Currently, the HiddenTag app, which is used by approximately 7 million users in 200 countries around the world, is registered not only in the Apple and Google app markets, but also in China`s top 10 app markets. Using HiddenTag app worldwide is easy and quick, especially in China, where users verify authenticity via the main messenger service: WeChat mini-program.

A CK&B representative said: <Hidden Tag’s technological prowess and market dominance have been confirmed once again through the technology certification awarded by CTAAC. HiddenTag has already secured more than 1,000 global customers and has distributed over 1.2 billion customer products.> They added: <HiddenTag is a global service whose excellence is proven especially by the many successful case studies, and whose technology is recognized not only in Korea but also in overseas markets.>