HiddenTag, the authenticity verification solution by CK&B Co., Ltd. (CEO Bae Ki-hyuk), announced that it has been approved by the China Anti-forgery Industry Association to extend its technology certification.

The China Trade Association for Anti-counterfeiting (CTAAC) is a subsidiary of the National Mass Supervision Inspection and Quarantine Bureau, a Chinese government department, that determines the number of laws and policies against forgery and alteration of the Chinese government and oversees the management and supervision of the anti-counterfeiting sector.

In order to strengthen global competitiveness, China is showing an active will to prevent forgery, diversion, and price reduction at the government level, and as a series of such certified projects, it is certifying solutions with technology and market power to prevent forgery and alteration.

The reconfirmation of HiddenTag technology, a global authenticity verification and counterfeiting prevention service, by the CTAAC officially authorizes HiddenTag to be applied to all products produced and distributed in China and all products imported into China. Products with Hidden Tag grant to the industry and consumers that they are officially certified by Chinese government-affiliated organizations. This permits to avoid unnecessary product crackdowns when exporting to China.

A CK&B Official stated: <Hidden Tag is recognized for its technology worldwide because it manages all individual products through unique digital encryption patterns that cannot be forged or altered, and more than 7 million consumers in 200 countries worldwide are using HiddenTag app to check authenticity>.

They added: <The Hidden Tag consumer-only app is registered not only in the Apple and Google app markets but also in the top 10 app markets in China, so it can be easily downloaded by consumers around the world, including China. HiddeTag grants high accessibility, even WeChat, China`s main messenger app, is also included as a mini-program that can be expected to have a great effect as a genuine product authentication solution for Chinese exporters>.

Source: Digital Times https://m.dt.co.kr/contents.html?article_no=2024010502109923056001