The cold season is approaching earlier than expected, frost has been covering some regions from the beginning of fall, and water is even freezing in mountainous areas. With the arrival of the cold and severe daily temperature excursion from the beginning of fall, the demand for inter-seasonal clothing and the number of consumers looking for functional clothing such as padding and thermal underwear to prepare for winter in advance are also increasing significantly.

Amid the recent K-fashion trend, popular Korean clothing brands are becoming more popular overseas too. For this reason, the amount of counterfeit goods distributed is also increasing significantly. It is easy to be deceived into purchasing a fake product thinking it is genuine. Counterfeited functional clothing do not grant the quality and desired effect of original ones. Therefore, verifying the brand authenticity with an authentication technology becomes crucial to prevent consumer damage.

In fact, HiddenTag, CK&B’s anti-counterfeit product authentication solution, is being applied to various fashion brands to protect consumers’ rights. HiddenTag blocks damages and losses caused by counterfeiting thanks to a high-level security and a convenient authentication method. That is why more than 1,000 customer companies worldwide are applying it already.

HiddenTag labels cannot be forged or altered. Product authentication happens with a simple scan. The consumer scans the label via the HiddenTag app, and our server matches the detected information in real time. The consumer gets an immediate confirmation of the specific item’s authenticity or counterfeit status. This process is particularly efficient and effective in blocking the rise of counterfeit products thanks to its dual security check.

A representative of CK&B said: <The HiddenTag app, product authentication system, has a high execution rate not only among domestic but also overseas consumers, and is highly recognized by consumers as a counterfeit an efficient prevention solution in overseas markets where counterfeit product issues are frequent.> They added: <The quantity of counterfeit products distributed is high and keeps increasing. And as consumer awareness has risen, the value of HiddenTag as a mean of distinguishing and tracking fakes is gaining more attention>.