CK&B Co., Ltd. participated in the exhibition <K-Beauty Expo 2023> from the 12th to the 14th to introduce their anti-counterfeit solution, HiddenTag.

K-Beauty Expo, hosted by KINTEX and KOTRA, is the biggest beauty event in Korea that introduces the latest trends and is the ideal place to build connections between beauty addicts, consumers, manufacturers, distributors, and local and international buyers.

A CK&B representative said: <CK&B run a booth at K-Beauty Expo 2023 and let visitors experience the HiddenTag authentic verification process and the integrated distribution management system via service demos.>

They added: <HiddenTag distribution management system permits monitoring distribution process in real-time. Distribution information is connected to the product information, and such details are collected and verified via scan.

The product information, scanned for authenticity verification purposes, gets connected to the specific distribution details, permitting monitoring of the current distribution status. This process permits tracking not only the initial and central distribution steps but also the distribution to the end customers. This prevents the rise of various in-store sales issues.>

They concluded: <HiddenTag authenticity verification solution counts 1,000 brand clients worldwide. To solve the counterfeit issue, particularly diffused in the beauty sector, HiddenTag takes it to the next level by introducing an integrated distribution management service to monitor all stages of distribution, including the final in-store sales one.>