The extreme summer with the record-breaking rainy season and heat waves has passed, and the refreshing fall has arrived. As outdoor activities increase in cooler weather, outdoor brands are launching new products for the fall season and engaging in active sales activities.

In the outdoor apparel market, where both design and functionality are fundamental, domestic outdoor brands are recognized for their brand value globally and are actively opening up to overseas markets. In fact, the overseas export volume of domestic outdoor apparel companies is increasing yearly, expanding their presence to not only the United States and Japan but also European countries such as Italy and France.

As the value of K-outdoor brands increases and overseas exports increase, many companies are damaged by counterfeiting. As exports grow, not only small and medium-sized corporate brands but also large corporate brands are likely to face counterfeiting upon entering overseas markets.

In this situation, CK&B Co. Ltd., a global product authentication service company, is attracting the attention of various industries thanks to its anti-counterfeit solution <HiddenTag> because of the efficiency, high security, and easiness of the product authentication system. HiddenTag blocks counterfeits and increases brand-consumer engagement, creating an environment where both consumers and companies can shop conveniently.

When the consumer scans the HiddenTag label through the dedicated app, the server processes and matches the scanned information in real time and informs the customer about the product’s authenticity. The process allows consumers worldwide to check whether the good is original or fake accurately and directly. In addition, HiddenTag uses unforgeable anti-tamper labels and provides a differentiated security process with double security standards to block the risk of counterfeiting reliably.

A representative of CK&B said: < Currently, many domestic and overseas outdoor apparel brands are applying HiddenTag to protect brand value, and customer rights and damages derived from counterfeits.> He added: <The HiddenTag app, which makes authentication possible, has a positive use and efficiency rate among overseas consumers. It gets recognized as a reliable anti-counterfeit solution even in overseas markets where the counterfeit issue is frequent and keeps rising over time.>