CK&B’s anti-counterfeit solution <HiddenTag> announced that it is manufacturing anti-counterfeit labels made of eco-friendly materials such as kraft paper to line up with the eco-friendly trend and grant authenticity and distribution traceability at the same time.

A CK&B representative said: <Kraft paper not only contains more than 85% of natural pulp but also doesn’t undergo lamination (coating). So, it has recently been recognized as a popular eco-friendly sticking material. HiddenTag labels are easily customizable and adjustable to customer needs. Other than kraft paper, HiddenTags can be printed on other various materials to match the packaging.>

They added: <The brand authentication solution <HiddenTag>, applied by over 1,000 companies, allows customers to verify authenticity by scanning the unique smart label via a dedicated app. The scanned information is sent to our server, which checks product originality in real time.> They said: <We are introducing you to a complete solution to prevent and monitor counterfeits. In fact, thanks to our patented technology, HiddenTag labels have a digital identity and, therefore, cannot be forged. Furthermore, thanks to our real-time monitoring system, products are traced and protected during all stages of the distribution process.>