CK&B Authenticity Verification System HiddenTag, Beauty World Japan Exhibition in Osaka

CK&B`s Smart Genuine Product Certification HiddenTag was displayed at the 17th Beauty World Japan Osaka Fair in INTEX Osaka.

The 17th Beauty World JAPAN OSAKA is the largest and most famous beauty trade fair grasping western Japan`s beauty at a glance. With more than 400 companies from four countries, this year`s edition was the largest ever. At the event held from October 24, 2022, to October 26, 2022, CK&B directly managed a booth and introduced HiddenTag, a smart authenticity verification solution.

HiddenTag is supplied to Japan through the partners GRAPE SYSTEMS and JDMSO, and have been used for authentication and distribution management by many companies.

HiddenTag is a forgery damage prevention system based on HUID (Hidden Tag Unique ID) technology embedding specific product data in the images. It can be customized according to the material and design of each product, and by scanning the attached tag with the HiddenTag App it is possible to check product authenticity.

HiddenTag, which grants high-security levels, is used by more than 950 companies in 204 countries worldwide and fulfills various purposes such as distribution management and user registration services in addition to product authentication. By entering the product information in the HiddenTag sticker applied to the product, companies can manage and monitor the distribution chain, unit price, vendors, etc.

Thanks to these, CK&B won the 2021 ICT Innovation Awards hosted by the Ministry of Science and ICT and further seven organizations including the Korea Electronic Communications Industry Promotion Agency. Moreover, it was selected as an export voucher provider agency for seven consecutive years until 2023.

An official from CK&B said: "As a result of consulting with a number of Japanese companies at the fair, we were able to engage with Japanese cosmetic brands damaged by forgery." He added:” HiddenTag is also suitable for beauty companies that want to provide global services by supporting a total of seven languages. I hope HiddenTag will be the key to solving the forgery-related concerns of the Japanese beauty industry."