The authenticity verification service Hidden Tag, prevention of second-hand counterfeit products’ issues

In the continuously growing second-hand market, tensions between vendors and clients and issues caused by the relevant presence of counterfeit products are increasing.

In the second-hand platforms and person-to-person transactions, many problems have been rising mainly due to counterfeit products. The actual condition of the delivered second-hand product is often not as good as shown in the photos, and in certain cases, some components have been replaced or are missing. 

To prevent such issues, it is generally suggested to check the product warranty, the price range, the certificate of authenticity, etc. however, it is difficult to prevent such situations just by checking the aforementioned elements.

To solve the damages related to forgery, more and more brands have been applying the HiddenTag authenticity verification service.

CK&B’s Hidden Tag is a technology that permits checking the authenticity of a product at any moment and in any place. Moreover, a high level of security is granted thanks to the usage of the autonomously developed HUID (HiddenTag Unique ID) pattern technology which embeds data into images preventing forgery.

The amount of companies that choose to prevent forgery and process authenticity recognition by activating Hidden Tag is growing. Hidden Tag is also useful for tracking the distribution channel and managing the vendor companies and the distribution system. In particular, the provided free/paid marketing services have been drawing attention.

Hidden Tag permits you to get a product certification very easily by simply scanning the tag by mobile.  The tag is provided in a hologram, aurora, plastic, sticker, etc. according to the client`s preferred design.

Furthermore, the producer of Hidden Tag, CK&B, won the Ministry of Science and ICT award at the `2021 Korea ICT Innovation Award’ hosted by the Minister of Science and ICT and organized by seven organizations, including the National IT Industry Promotion Agency and the Korea Electronics Association.