The "goods" fake market that even uses fans` hearts... `Hidden Tag` can prevent the damage     

Along with the growth of the online market, the damage caused by `fake` is also increasing. Fake products are found in various products such as food, clothing and household goods. Consumers` anxiety is increasing day by day because the distribution route is not accurate and damage is not properly compensated.

Recently, these fake products are also spreading in the "goods" market, where fans buy them. Goods are sold in various products such as clothes, light sticks and calendars The damage is even greater because fans often purchase them in support of stars rather than cost-effectiveness or usefulness.

CK&B said it is preventing damage to fake goods through its authentication service Hidden Tag.

Hidden Tag is a multi-activation service consisting of visual verification through labels, label verification by smartphone apps and monitoring by servers. Also provides service that identifies unique identities with smartphones and connects them with various information.

Using its own Hidden Tag Unique ID (HUID) pattern technology, it attempts to differentiate itself from other methods of authentication with a technology that is highly secure and cannot be easily copied and forged by elaborating the image itself.

If you scan with a mobile phone app, you can simply check the genuine product, and it can be produced in various forms such as holograms, voids, and distribution papers.

Meanwhile, CK&B, which provides hidden tags, won the Minister of Science, Technology, Information and Communication Award at the "2021 Korea ICT Innovation Awards" hosted by the Ministry of Science and ICT and organized by seven organizations including the Korea Electronic Information and Communication Industry Promotion Agency.