"Does this brand have a fake brand?" How far avoiding fake products? Use "Hidden Tag" to stop them

As consumers` taste and purchasing power are upgraded, brands and products are diversifying accordingly. As the consumption patterns of the MZ generation are polarized into products that are "valuable" or can be "flexed," brands are launching various products to meet consumer needs.

The problem is that most of the products including clothing, cosmetics and household goods have been distributed similar to genuine products and the damage is increasing day by day. Fake products are one of the main factors that damage the brand image and reduce reliability.

To prevent such damage, CK&B said many brands are looking for their authentication service "Hidden Tag" and that they are already offering hidden tag services to more than 900 brands at home and abroad,

Hidden Tag uses its own Hidden Tag Unique ID (HUID) pattern technology to accurately data the image itself and cannot be easily forged, so it is highly secure and attempts to differentiate it from other methods of authentication.

Hidden tags are made of various materials such as hologram, void, double paper, transparent PET, and care label and it can be attached to various products.

Meanwhile, in recognition of its genuine product certification technology, CK&B won the commendation of the Minister of Science Technology Information and Communication at the 2021 Korea ICT Innovation Awards.