Super Pass ‘Hidden Tag’ activation service applied in Resell market

According to brands` luxury strategies such as "limited edition" and "premium edition," so-called "resells" are prevalent, which purchase popular or limited edition products and then resell them at higher prices. Resell is considered personal finance among MZ generations, so they wait a long time to buy products which don`t fit their size or buy limited edition products..

The resell market, which started with sneakers, has recently expanded to fashion and luxury goods and in the case of the resell market, damage from fake goods is frequent as it is usually done online and through personal transactions.

In order to reduce damage to fake products in the resell market, genuine products are certified in various ways such as cases, guarantees and receipts, but the introduction of "Hidden Tag" by CKNB is one of the most reliable authentication solutions.

More than 900 domestic and foreign consumer product companies are using Hidden Tag to prevent forgery of their technologies and authenticate themselves. Hidden Tag alone gives consumers confidence that it is a genuine brand, helping consumers trade with confidence.

Hidden Tag can also compensate for the shortcomings of online transactions by simply checking the genuine product and distribution channels by scanning the label using a mobile phone app.

Various materials such as holograms and voids, various forms such as hangtags and care labels are able to be manufactured according to the standard, so it`s easy to apply. Labels made with self-developed pattern technologies are highly secure and differentiated. 

According to an official from CK&B`s Hidden Tag, "Hidden Tag will be a solution that can compensate for the unstable trading pattern of the `resell` market, which is already recognized for its technology and security as it won the 2021 Korea ICT Innovation Awards.