Hidden tag is used to prevent distribution of fake cosmetics

CK&B (CEO Bae Ki-hyeok) announced that Hidden tag would prevent the distribution of fake cosmetics by supplying the authenticity label ‘Hidden Tag’ to domestic and foreign cosmetic brands.

As the demand for Korean cosmetics increases at home and abroad due to the K-beauty craze, many cosmetics brands are striving to attract customers through discount events and promotions, while on the rise some companies are producing counterfeit goods and selling it.

Distribution of fake products not only adversely affects sales and event effects, but also can cause loss of brand image. In addition, follow-up care is important as it is a product that directly touches the skin. If it is fake, after service becomes impossible and additional damage may occurs.

As such, more companies are using hidden tags from CK&B to prevent illegal copying of domestic and foreign cosmetics brands.

CK&B`s Hidden Tag Unique (HUID) pattern technology is highly secure and can be authenticated anytime and anywhere. It cannot be easily reproduced and forged the image itself.

If you scan with a mobile phone application, you can simply check the genuine product. Also you can identify the distribution route to use the product safely.

It can also be made of materials which the customers want. Such as holograms, voids, aurora, distribution papers. Freely designed forms are available like stickers, hangtag, care labels and guarantees using brand logos.

CK&B said, "Hidden Tag is used in various consumer goods industries such as cosmetics, clothing, electronics and has more than 900 references at home and abroad."