Counterfeiting due to increase in digital consumption…Consumers feel secure thanks to HiddenTag authenticity solution 

Recently due to increase in digital consumption as a consequence of COVID-19, the counterfeiting issue in online shopping malls is also emerging. Even after you pay a high price and receive a counterfeit product, it is often difficult to get a refund. Due to the nature of online shopping, where products cannot be directly viewed before purchase, consumers are always anxious about counterfeiting. This is why we need a product authenticity labels that make consumers feel safe.

HiddenTag by CK&B company (CEO Bae Ki-Hyeok) is used as an anti-counterfeit authenticity solution to block the distribution of fake products in online shopping. It is used for various consumer goods distributed in online malls and it plays an important role in blocking the distribution of illegally copied products. It makes consumers feel secure and helps companies planning export to prevent damage of counterfeiting in advance and build brand credibility.

HiddenTag`s multiple security system consists of visual verification of labels, label verification by smartphone app and monitoring by server. HiddenTag labels cannot be forged due to the special encryption technology and they can only be decrypted through the HiddenTag app. When the HiddenTag data is copied, the scan history of the copied data is transmitted to the HiddenTag security server, so it is possible to trace the distribution path of the duplicated products.

An official from CK&B said, “The size of the online shopping market has become huge, and the importance of anti-counterfeit solution has also grown. CK&B has provided HiddenTag to about 850 domestic and foreign companies, it has been re-selected as an export voucher activation agency by 2021. If you use the export voucher, you can use HiddenTag at a low price.”