Authenticity verification and anti-counterfeit solution provider, CK&B company (CEO Bae Ki-Hyeok) has supplied its smart authenticity verification service “HiddenTag” to the cosmetics brand “I`MELE” launched by “Centerpiece” company.

I`MELE has attracted millennial consumers with a sensual concept in collaboration of the art piece and cosmetics, it is recognized for its high-level R&D and excellent product quality proposing various solutions individually to different types of skin.

I`MELE is receiving a good response from domestic consumers through collaborations with various celebrities and influencers, and it is expanding its global business horizons by collaborating with Chinese influencers and Chinese companies.

An official of CK&B said, “I`MELE is exporting products to 13 countries including China, with HiddenTag smart authenticity service it will be able to protect its brand, to prevent counterfeit and to contribute to the establishment of distribution transparency”.

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

HiddenTag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Therefore, HiddenTag labels are used in various consumer goods industries such as cosmetics, clothing, electronic products, and health food, and they have more than 850 clients.

Meanwhile, CK&B was re-elected as an organization activating export vouchers by 2021 that let the domestic companies opportunity to receive government subsidies.