Designer brand «Ambler Korea» introduced digital authenticity verification service

Authenticity verification and anti-counterfeit solution provider, CK&B company (CEO Bae Ki-Hyeok) has supplied its smart authenticity verification service “HiddenTag” to the clothes and accessories brand “Ambler Korea”.

Launched in 2014 by Mitchell Korea (CEO Lee Byeong-Seok), Ambler brand introducing trendy products has been receiving good reviews from the young people in 10s-20s.

Ambler Korea is planning to introduce products with the positive vibes using `animals` and `nature` motives and streetwear sensibility for this F/W season.

An official of CK&B said, “Ambler Korea is a brand known in Korea and other countries thanks to its unique design, and it would be essential to protect the brand via the  authenticity verification service.” “HiddenTag with the strong digital security will be a great help in preventing counterfeit.”

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

HiddenTag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Therefore, HiddenTag labels are used in various consumer goods industries such as cosmetics, clothing, electronic products, and health food, and they have more than 850 clients.

Meanwhile, CK&B was re-elected as an organization activating export vouchers by 2021 that let the domestic companies opportunity to receive government subsidies.