CK&B provided authenticity verification care labels for dog sportswear brand “Dengrun”

CK&B company (CEO Bae Ki-Hyeok) has provided its authenticity verification service “HiddenTag” to the dog sportswear brand “Dengrun”.

Dengrun, a pet clothes brand, is introducing various functional clothing made of `Bug guard` fabric with mite repellent function and `reflective fabric` that helps prevent accidents for the safety of dogs active outdoors. Dengrun, which currently has trademark rights in the United States, Japan, and China, is also considering entering the overseas market and is spurring business expansion by opening a store in the Gapyeong Service Area.

According to CK&B, Dengrun applied HiddenTag care labels in February, so consumers may determine whether the dog functional sportswear, dog clothes, and dog products are genuine or fake. In addition, after scanning the label in the application one may check information on the master thanks to the `Lost dog prevention system` appearing on the landing page

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

HiddenTag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Therefore, HiddenTag labels are used in various consumer goods industries such as cosmetics, clothing, electronic products, and health food, and they have more than 800 clients.

Meanwhile, CK&B was re-elected as an organization activating export vouchers by 2021 that let the domestic companies opportunity to receive government subsidies. For more details on the export voucher business, you can inquire at Hidden Tag and CK&B website.