Lifewear brand “Depound” introduced HiddenTag service

CK&B company (CEO Bae Ki-Hyeok) has provided its anti-counterfeit product authenticity verification service “HiddenTag” to the lifewear brand “Depound” (CEO Cho Hyun-Soo, Jung Eun-Jung).

Based on the brand motto of `adding sensibility to everyday life`, Depound proposes the lifestyle with the natural beauty of the daily life products to the main client base in 20s-30s. The company is expanding globally by operating international online shopping mall for overseas clients in Japan, China and Taiwan as well as domestic market.

"With the introduction of high-security service “HiddenTag” Depound brand can prevent spreading of counterfeit products in advance" said an official from CK&B.

CK&B`s `Hidden Tag` is using its own unique technology called HUID (HiddenTag Unique ID) that is different from the QR code-based genuine authentication service, where the image covering the data that cannot be easily duplicated and authenticity can be verified anytime and anywhere.

Hidden tag labels embody customer’s brand image, they can be manufactured from various materials with the customized design. Depending on the product group, it can be manufactured in the stickers, guarantee cards, hang tags, care labels, etc., and can be introduced in various consumer goods industries.

Meanwhile, CK&B has provided HiddenTag service to over 800 domestic and foreign companies and was re-elected as an organization activating export vouchers by 2021.  In addition, it received the Prime Minister’s Award at the ‘World-Class Product’ hosted by the Ministry of Trade, Industry and Energy and KOTRA and the 18th Mobile Technology Award hosted by the Ministry of Science and ICT.