Muku & Ebony Introduces ‘Hidden Tag Authentication System’ to Protect Products for Export to China

Muku & Ebony announced on the 28th that it will introduce the Hidden Tag authentication system to protect its products for export to China.

Hidden Tag assigns unique information to each product to detect counterfeit goods, helping maintain consistent brand protection strategies even after expanding overseas.

With this data, brands can identify in real-time which countries or distribution networks face high risks of counterfeit goods and use this information to develop more precise global marketing and distribution strategies.

Hidden Tag not only tracks and detects counterfeit goods but also enhances consumer trust in brands by verifying the origin and distribution history.

Additionally, its brand monitoring service collects real-time data on consumption trends, allowing companies to monitor potential demand beyond their distribution chains.

This anti-counterfeiting service supports seven languages and is also registered on Chinese app markets, making it even more convenient.

Currently, Hidden Tag is used by over 1,300 brands worldwide and exports directly to over 20 countries, in partnership with 124 overseas companies.

A representative from Hidden Tag said, “Our authentication system is highly favored by brands that prioritize secure transactions and reliable information. In addition to product information, we provide services tailored to the needs of C2C and B2C users. Muku & Ebony decided to implement this system because it ensures brand protection when exporting to China and allows users to scan Hidden Tag via WeChat search.”