HiddenTag, an anti-counterfeiting solution, successfully concluded its participation in the ‘2025 Seoul Indie Beauty Show,’ showcasing its innovative counterfeit prevention technology.
The 2025 Seoul Indie Beauty Show is a beauty business event that provides inspiration and opportunities for the global beauty industry. It was held for three days, from the 13th to the 15th, at COEX Magok Exhibition Center, featuring a total of 200 companies and over 350 booths.
At this event, HiddenTag introduced its outstanding security features and the unique advantages of its anti-counterfeiting technology. HiddenTag consists of three key elements: LABEL, APP, and DATA. By leveraging proprietary encryption patterns and in-house developed data, it ensures robust security.
HiddenTag assigns a unique ID and information to each product and provides global data analysis, counterfeit detection, and reporting systems, allowing brands to maintain a consistent protection strategy even when expanding overseas. Brands using HiddenTag can monitor real-time counterfeit risks and utilize brand surveillance services to collect real-time consumer data, enabling them to track potential demand beyond their distribution channels.
With 8 million users, the HiddenTag platform supports seven languages and is available in Chinese app markets. Additionally, it offers various promotional tools such as rewards, banner ads, and in-app push notifications to help brands attract potential customers and encourage repeat purchases.
A HiddenTag representative stated, “With over 1,300 global clients, 124 overseas partners, and exports to more than 20 countries, HiddenTag has established itself as the leading anti-counterfeiting and brand protection solution in the global market. We are honored to have successfully exhibited at the 2025 Seoul Indie Beauty Show, and we will continue striving to enhance HiddenTag’s competitiveness.”
Furthermore, HiddenTag recently introduced new features, including a ‘Genuine Insight’ function that provides authentication-related information, a ‘Genuine Community’ function that allows user participation, and a more user-friendly interface to enhance convenience for consumers who prioritize authenticity. Various ranking features stimulate competition and increase traffic, while integrated chat functions in all exposure areas facilitate seamless com
