HiddenTag, an Authentication Solution, Announces Its Participation in the `2025 Seoul Indie Beauty Show` to Showcase the Innovation of Its Anti-Counterfeit Technology.
The 2025 Seoul Indie Beauty Show is a beauty business event that provides diverse inspiration to the global beauty industry and creates various opportunities. It will be held from the 13th to the 15th for three days at COEX Magok Exhibition Hall, with participation from a total of 200 companies and 350 booths.
HiddenTag, which announced its participation in the 2025 Seoul Indie Beauty Show, aims to introduce the distinctiveness of its overwhelming security and anti-counterfeit technology at this exhibition. According to the company, HiddenTag is composed of three elements: LABEL, APP, and DATA, and it completes strong security through its proprietary encryption patterns and self-developed data.
The company`s authentication solution aims to completely block the possibility of counterfeiting by providing real-time protection throughout the distribution stages, targeting non-replicability. With its proprietary encryption and decryption technology, it applies a tamper-proof security pattern and enables full-scale counterfeit prevention through real-time individual label ID management and monitoring. A key feature is the ability to monitor the status of genuine and counterfeit products in real-time using scan data.
The HiddenTag anti-counterfeit solution is also highly optimized for collecting and utilizing real-time business data. Clients can monitor the distribution status and gain insights using consumer scan data. This allows for tracking potential demand data beyond actual sales data and creating more refined global marketing and distribution strategies.
HiddenTag focuses on lowering the entry barrier for both clients and consumers by offering various delivery methods. As an institution selected for the export voucher program for eight consecutive years, the company has increased accessibility through pilot product services for government agencies and local governments.
In addition to supporting seven languages and being registered in Chinese app markets, the convenience of the platform is further enhanced by allowing the app to run through the WeChat Mini Program, China`s No. 1 mobile messenger. The HiddenTag platform has over 8 million users and allows potential customer acquisition and repeat purchases through consumer and corporate app promotions such as rewards, banner ads, app push, and roulette spins.
A HiddenTag representative stated, “HiddenTag, which directly exports to more than 20 countries, has over 1,300 domestic and international clients across various categories, including 124 overseas companies. It is not only an anti-counterfeit solution but also an innovative business intelligence solution that provides growth opportunities for brands based on data. We look forward to showcasing HiddenTag’s competitiveness in brand protection and anti-counterfeiting through our participation in the 2025 Seoul Indie Beauty Show."
To enhance user satisfaction and convenience for both consumers interested in genuine product information and companies using authentication services, HiddenTag has upgraded some of its features to be more user-friendly. According to the company, a new "Genuine Insight Feature" has been added to provide information related to counterfeit cases, Hidden Tube, registered genuine products, and authenticated brands.
The "Genuine Community Feature" is a space where users can actively participate by sharing genuine authentication deals, product reviews, Q&A, and tips on identifying genuine products. The platform also offers real-time chat functions in all user-exposed spaces to facilitate active communication.
Additionally, HiddenTag has improved user convenience by implementing a user-friendly interface with easy-to-navigate menus, intuitive UI, and preview functions for each feature. A variety of ranking functions are also applied to increase user traffic, and My Page is designed to manage and track all user activities, further enhancing convenience.
