The global authenticity verification solution, HiddenTag, has been introduced to the women`s fashion brand SOONSU by the talented designer Soonsoo Kwon.

SOONSU is a women`s fashion brand by next-generation designer Soonsoo Kwon, who gained recognition through Project Runway Korea Season 3. Having graduated from London Central Saint Martins, one of the UK`s top three fashion schools that have produced world-renowned designers, Kwon expresses a love for art and fashion through the SOONSU brand, incorporating free artistic touches. Each season, the brand presents a unique collection featuring a warm yet comfortable pastoral mood combined with Kwon’s signature drawings.

Starting with the 2025 Spring collection, SOONSU has introduced HiddenTag`s authenticity verification care labels and stickers, reinforcing its efforts to prevent counterfeiting. Customers purchasing SOONSU products can install the HiddenTag application and scan the authentication label to instantly verify the authenticity of their items. The company explained that it adopted HiddenTag’s anti-counterfeiting solution to protect the originality and value of SOONSU’s products and prevent damage caused by the widespread production and sale of counterfeit goods.

HiddenTag is a global authentication solution company that aims for impossible-to-duplicate security by providing real-time protection across all distribution stages, blocking the possibility of counterfeiting from the source. Currently, HiddenTag serves over 1,300 domestic and international clients across various categories, including 124 overseas companies in more than 20 countries. The platform also supports seven languages and is registered in the Chinese app market.

HiddenTag’s anti-counterfeiting services include assigning unique product information, global data analysis, and counterfeit detection and reporting systems, allowing brands to maintain consistent brand protection strategies even after expanding overseas. Clients can utilize this data to monitor real-time counterfeit risks in specific markets and distribution networks, enabling them to develop more precise global marketing and distribution strategies. Additionally, by tracking counterfeit distribution and verifying product origins and distribution history, brands can enhance consumer trust.

A HiddenTag representative stated, “By collaborating with the sophisticated women`s fashion brand SOONSU, HiddenTag provides brand monitoring services that collect real-time consumer data. This enables companies to monitor potential demand beyond their direct distribution channels. With 8 million users, the HiddenTag platform offers features such as rewards, banner ads, in-app promotions, and push notifications to attract potential customers and encourage repeat purchases. Moving forward, we will continue to focus on delivering anti-counterfeiting solutions and brand protection strategies to numerous clients worldwide.”