Global Authenticity Verification Solution ‘HiddenTag’ Introduced to ‘Donggubat’ to Propose a Sustainable Lifestyle for Both Disabled and Non-Disabled Individuals
HiddenTag announced that its authenticity verification service has recently been introduced to Donggubat, a brand that promotes a sustainable lifestyle by integrating both disabled and non-disabled individuals.
HiddenTag is a global authenticity verification solution that assigns unique product information and analyzes data, providing real-time protection across all distribution stages to prevent counterfeiting. It offers counterfeit detection and reporting systems, enabling client brands to maintain a consistent brand protection strategy even after expanding overseas.
By utilizing data analyzed by HiddenTag, companies can identify in real-time which countries or distribution channels are at high risk of counterfeiting and establish global marketing and distribution strategies accordingly.
Recently, Donggubat adopted HiddenTag’s authenticity verification service. Donggubat is a brand that promotes a sustainable lifestyle for both disabled and non-disabled individuals, producing and selling eco-friendly solid shampoos, solid detergents, cosmetics, and various household goods.
As part of its core mission, Donggubat has continuously increased the employment of disabled individuals in line with its growing monthly sales, aiming to maintain a workforce where over 50% of employees are disabled. To reinforce its eco-friendly initiatives, Donggubat has also used sugarcane paper to produce HiddenTag’s authenticity verification labels.
Having provided brand protection solutions to various categories of clients, HiddenTag supports seven languages and is registered in Chinese app markets. The platform currently serves over 1,300 domestic and international clients, collaborates with 124 overseas companies, and exports directly to more than 20 countries, boasting a user base of 8 million.
The HiddenTag platform has also introduced features such as reward programs, banner advertisements, app push notifications, and New Year promotions, allowing businesses to attract new customers and encourage repeat purchases.
A HiddenTag representative stated,
“HiddenTag fundamentally blocks counterfeiting by tracking and identifying counterfeit products and verifying their origin and distribution history. Additionally, through our brand monitoring service, we collect real-time consumer data, enabling companies to monitor not just their supply chain but also potential demand. This significantly reduces financial losses for brands and enhances consumer trust, resulting in high customer satisfaction.”
They added,
“The recently introduced HiddenTag solution in Donggubat has differentiated itself by using eco-friendly sugarcane-based authenticity verification labels.”
Meanwhile, HiddenTag has upgraded its Authenticity Insight and Authenticity Community features, enhancing user-friendliness. The My Page section now allows users to manage and track all their activities conveniently.
The platform also provides an intuitive UI, easy navigation, feature previews, and a real-time chat function, fostering seamless user interactions.
