HiddenTag, an Authenticity Verification Solution, Surpasses 1,300 Clients as Fashion Brands Expand Globally
With fashion brands actively entering overseas markets, counterfeit issues have become a significant concern. To protect brand value and maintain consumer trust, an increasing number of companies are adopting the HiddenTag authenticity verification solution to prevent counterfeit damages.
HiddenTag goes beyond simple authenticity verification by integrating anti-counterfeiting technology and a data-driven counterfeit monitoring system to enhance brand protection across various industries. Currently, HiddenTag serves clients in 22 industries, including fashion, beauty, health supplements, and electronics. The solution has been widely adopted not only in South Korea but also in the United States, Europe, and Southeast Asia, boasting over 1,300 clients, partnerships with 124 overseas companies, and direct exports to 21 countries.
HiddenTag offers unique identification for individual products, global data analysis, counterfeit detection and reporting systems, and real-time protection throughout the entire distribution process. This ensures consistent brand protection strategies even after global expansion. With this data, brands can identify high-risk regions or distribution networks in real time, enabling more refined global marketing and distribution strategies.
Recently, HiddenTag introduced updates to enhance user convenience, including the "Genuine Insights" feature (counterfeit cases, HiddenTube, registered genuine products, certified brands) and the "Genuine Community" feature (authentic product transactions, reviews, Q&A, and counterfeit identification tips). Additionally, a chat function has been integrated across all user-accessible areas to enhance communication, and a user-friendly interface allows users to manage and track their activity history through My Page.
A HiddenTag representative stated, "Counterfeit issues continue to rise as global expansion accelerates across various industries, not just in fashion. This negatively impacts both consumers and businesses, leading to a growing demand for authenticity verification and brand protection solutions like HiddenTag."
He added, "HiddenTag supports seven languages and is listed on Chinese app marketplaces. With over 8 million users, the app effectively engages potential customers through points accumulation, banner ads, and app push notifications, also boosting repeat purchases. We also offer promotional services like lucky draw events for business owners, so we encourage everyone to take advantage of these features!"
