HiddenTag provides a “Global Genuine Product Authentication and Anti-Counterfeiting Service” to prevent counterfeit distribution and enhance corporate and brand value.
This year’s Lunar New Year holiday offers up to six days off, raising high expectations for increased domestic demand. With more consumers purchasing holiday gifts ahead of the New Year holiday, the issue of counterfeit products has resurfaced.
Particularly during festive seasons, the surge in online shopping exacerbates the counterfeit problem. Counterfeits not only harm consumers who pay full price for genuine products but also infringe on companies` intellectual property, causing economic losses and diminishing brand value.
In such circumstances, genuine product authentication labels play an essential role in protecting consumers and safeguarding brand value. A prime example is HiddenTag, which provides global genuine product authentication and anti-counterfeiting solutions to a diverse range of clients. With over 1,200 domestic and international customers, the company has recorded more than 12 million authentication cases. It supports seven languages and is listed on Chinese app markets. The HiddenTag app has been downloaded more than 8 million times worldwide and is directly exported to 124 overseas companies in over 20 countries.
HiddenTag prevents counterfeit risks at the root through real-time protection across all distribution stages, tracking and detecting counterfeit products, verifying origins, and tracing distribution histories to enhance brand trust. Additionally, its brand monitoring service collects consumption data in real-time, allowing for the monitoring of potential demand.
A HiddenTag representative stated, “The Lunar New Year holiday is a time to share gratitude through gift-giving with family and friends. However, counterfeit issues resurface each year, causing significant damage to both consumers and businesses. Implementing and utilizing genuine product authentication labels has become a necessity rather than a choice to prevent counterfeit damage and protect brands.”
The representative added, “The HiddenTag platform, with 8 million users, not only protects brands but also effectively discovers potential customers and encourages repeat purchases through features like rewards, banner ads, and app notifications. We are also offering app promotion services like spin-the-wheel games for business owners planning New Year promotions. We welcome your interest.”
