Fashion brand NIEEH announced that it has started using HiddenTag, a product authentication solution that prevents the insurgence of counterfeit products.

NIEEH is a unisex fashion brand established in 2019 actively exporting apparel, bags, accessories, and homewear characterized by a unique design. With its trendy and sensitive style, the brand is particularly appreciated overseas.

Therefore, to protect its brand value NIEEH relied on the product authentication solution HiddenTag since October. Hidden Tag is CK&B`s anti-counterfeit product authentication solution. It works with an unforgeable anti-tamper label. The customer directly authenticates the brand conveniently by scanning the label attached to the product with the HiddenTag smartphone app.

The HiddenTag labels contain univocal digital information verified and monitored in real time via a quick app scan. HiddenTag has been praised for its differentiated technology, which grants real-time verification and monitoring, high-security standards, and convenience.

Thanks to its versatility, HiddenTag comes in different materials and styles, and therefore, it can be implemented in various sectors ranging from fashion to beauty, pharmaceuticals, living, and spare parts. Over 1,000 brands from 21 industries have relied on HiddenTag to ensure product quality and authenticity to customers.

Finally, HiddenTag recently launched an additional mobile app called <HiddenTag Global> targeting international customers to provide a new community space to share questions, tips, and various information regarding genuine/counterfeit issues along with the product authentication function.