CK&B Co., Ltd. announced on the 13th that the outdoor knife manufacturer <Peltonen Knives> has started applying HiddenTag since August to prevent the insurgence of counterfeit products in the global distribution process.

Peltonen Knives, a Finnish outdoor and military knife manufacturer, started out with the production of military knives and expanded its business into high-performance products suited to extreme environments and climates. Peltonen Knives are ideal not only for military purposes but also for camping and hunting in various environments, for this reason, the brand gained great success among outdoor life enthusiasts.

Peltonen Knives extended its market from Europe (France, Germany, and Switzerland) to Asia (Korea, Japan, and Taiwan, etc.) and has recently introduced HiddenTag to grant brand value worldwide and prevent the insurgence of counterfeit products in the distribution process.

A CK&B representative said: <HiddenTag is a real-time information and communication-based anti-counterfeit solution effective to monitor goods from production to distribution to the final consumer, regardless of country or region. We built a system through which consumers can directly and conveniently check whether a product is genuine or counterfeit by scanning the tag via a dedicated application.>

They added: <HiddenTag minimizes damages to consumers by immediately notifying them about product authenticity. In fact, when the consumer scans the label, the information is transmitted in real time to the server. By constantly monitoring counterfeit products, it is possible to block related issues that arise especially when a company exports overseas.>

Currently, HiddenTag has been supplied to more than 1,000 customers worldwide and is being exported directly to more than 131 overseas companies in 20 countries.