CK&B Co., Ltd. reported that global extreme sports brand Blackbriar started applying the genuine product authentication solution <HiddenTag> to prevent the insurgence of counterfeit, an issue that tends to rise in the export markets.

Blackbriar, launched in 2017, offers a variety of versatile bags and apparel suited to extreme sports such as snowboarding, skiing, surfing, skateboarding, and biking and is also ideal for everyday life.

Moreover, Blackbrier is actively collaborating with famous athletes worldwide, conducting continuous research and development in functional extreme fashion, and exporting successfully to North America, Europe, China, and Japan. The new product line for the 2023/2024 season will be released simultaneously in the global market within this month. Accordingly, the genuine product authentication solution HiddenTag has been applied since March of this year to block counterfeit issues and protect brand value internationally.

HiddenTag by CK&B is an anti-counterfeit and authentication service that allows you to easily distinguish between genuine and counterfeit products by scanning the anti-counterfeit label with a dedicated app. It differentiates itself from existing authentication services by providing strong security verifying label information via real-time communication with the server.

A CK&B official said: <HiddenTag is applied to products of various industries such as fashion, beauty, food, and spare parts to protect consumer rights and brand image.> They added: <Thanks to the various printing methods and materials of application, HiddenTag is resistant to extreme weather conditions and can be applied safely to outdoor and extreme sports brands.>

Finally, HiddenTag prevents the distribution and rise of counterfeit products in the global market. HiddenTag was chosen by local Korean companies exporting overseas and more than 131 international companies from 20 countries worldwide. Recently, the application <HiddenTag Global> was launched to create a community of global users interested in local and international brands’ genuine and counterfeit product issues.