HiddenTag, the anti-counterfeit brand authentication solution developed by CK&B Co. Ltd., received attention at the global cosmetics exhibition 2023 InterCHARM Korea and confirmed the willingness to further expand overseas markets by collaborating with new companies.

InterCHARM Korea is a global beauty and cosmetics exhibition with over 3,000 overseas buyers from over 50 countries yearly. It serves as a link between domestic beauty companies and overseas markets. This year, the event was held at COEX from August 30 to September 1 and ended successfully with many domestic and foreign buyers visiting.

At the exhibition, CK&B operated a booth displaying HiddenTag, its flagship product authentication solution, attracting various global brand representatives and buyers. Many visitors expressed interest in HiddenTag technology and the real-time brand protection process.

HiddenTag is an authenticity authentication service that instantly determines product authenticity when the consumer scans the smart label applied to the product using the HiddenTag application. This way, HiddenTag prevents the distribution of counterfeit products but also provides step-by-step distribution management using real-time data communication technology. Through this technology, we present an integrated solution that blocks the possible insurgence of counterfeits at each stage of manufacture and distribution in the global beauty market, where counterfeiting is a growing issue.

A CK&B representative said: <HiddenTag counts about 1,000 customers worldwide, exports directly to more than 124 overseas companies from 20 different countries, and is recognized as a trustable product authentication solution in the global market.> They added: <The growing counterfeit problem has always been damaging the beauty industry. We want to keep partnering up with our numerous clients in the beauty industry to bring in an effective and trustable solution to end counterfeiting.>