HiddenTag announced on the 17th that it had successfully exhibited at the Korea Vegan Fair 2023, drawing attention from companies in the eco-friendly industry.

The <Korea Vegan Fair 2023> event, which marks its fourth anniversary this year, was held at COEX B Hall in Seoul from the 10th to the 12th; with 182 booths and 137 exhibiting companies, it is a core venue for B2B communication for eco-friendly, value consumption and ESG management.

In particular, the event attracted many people interested in eco-friendly trends as it introduced various products, ranging from vegan foods and plant-based desserts to animal-testing-free vegan cosmetics and clothing made of biodegradable fabrics.

At the recent event, CK&B received great attention by introducing HiddenTag, an authentication solution based on watermark technology and real-time data communication methods. At the CK&B booth, buyers from domestic and global companies visited the booth for business development and communication. Ordinary customers interested in eco-friendly values and consumption participated in various events and expressed their interest and approval of the HiddenTag solution.

The HiddenTag solution developed by CK&B is an anti-counterfeit brand authentication label that allows consumers to easily determine whether a good is genuine or fake in just one scan via a dedicated application. HiddenTag provides brand value and customer rights protection for products from various industries. Not only do the HiddenTag stickers grant high security and trustability, but they are also customizable and made of eco-friendly materials.

A CK&B representative said: < The authentication service HiddenTag, is a Korean IT solution exported to more than 1,000 partner brands worldwide, including 124 overseas companies from 19 different countries. HiddenTag has proven reliability and security in the global market.> They added: < We received many inquiries regarding the sustainability of our solution. To adapt to the sustainable consumption model, we strive to develop eco-friendly labels of sustainable materials adaptable to our anti-counterfeit smart solution.>