CK&B Co., Ltd. announced its participation at the <Korea Vegan Fair 2023> held at COEX in Seoul from August 10th to 12th to introduce "Hidden Tag," a patented anti-counterfeit/authentication solution to protect eco-friendly brands.

Korea Vegan Fair, which marks its fourth anniversary this year, is a venue for B2B communication for companies aiming for eco-friendly, value consumption, and ESG management in line with the global vegan population increase and the growth of the vegan market. In particular, various domestic and foreign companies belonging to product categories such as vegan food, vegan fashion, vegan beauty, and vegan lifestyle participated in the exhibition to conduct active business and communication.

At this event, CK&B will introduce eco-friendly materials suitable for companies seeking eco-friendly, vegan, and ESG management; and explain how its customized brand authentication solution <Hidden Tag> matches vegan customer needs. HiddenTag is also hosting on-site events to experience HiddenTag and receive a real-time certification.

HiddenTag, a genuine product authentication solution with about 1,000 domestic and foreign customers, blocks the insurgence and distribution of fake products through dedicated app scanning and real-time data communication and provides brand value protection solutions to various categories of customers. In particular, with its real-time information communication-based technology HiddenTag protects the brand at all distribution stages.

A CK&B official said: <Recently, many companies are paying attention to vegan brands that use a sustainable cycle of resources in line with eco-friendly trends. CK&B intends to present customized brand authentication solutions that meet customer needs of seeking sustainable management.>