Reblocell, a premium skin care cosmetics brand that utilizes epidermal growth factor EGF-based biotechnology, announced that it started applying ‘Hidden Tag,’ a genuine authentication solution, to prevent the distribution of illegally copied products.

Reblocell is a skincare brand exported to many countries, such as the US, Japan, and Hong Kong, and is gaining popularity in global spa and aesthetic shops. Overseas and local customers especially appreciate the Glossom collection ampoule, facial mask, serum, etc.

Reblocell will hold a pop-up store at Daegu’s Shinsegae Department Store from August 10th to 23rd, introducing new products such as ‘Blossom Waterdrop Cream’ and ‘Blossom Tone-up Sunscreen’.

This year Reblocell entered the global biocosmetics market, and in February, it started applying the brand authentication solution HiddenTag. HiddenTag is an authenticity certification system working with trackable and unforgeable labels. By scanning the tag with the dedicated app, you can verify product authenticity, and scan information is available in real time.

HiddenTag goes beyond counterfeit prevention by providing real-time distribution management services to prevent and monitor illegal distribution. More than 1,000 local and international companies are partnering with HiddenTag to protect brand value and manage distribution and events efficiently.

A Hidden Tag representative said: <HiddenTag was recognized by the Minister of Science with the ICT Award for its technological standards and security, with which it is possible to block and track fakes and illegal distribution effectively in real-time.> They added:<We recently launched the HiddenTag Global app intending to grow a global community>.