CK&B Co., Ltd. announced its participation in <Lifestyle Week Tokyo 2023> Japan`s largest general consumer goods exhibition, with its genuine authentication solution HiddenTag.

The event was held at Tokyo Big Sight from August 19th to the 21st and hosted 600 companies and buyers from 14 countries worldwide, including Germany and Korea, belonging to 9 industries - including accessories, stationery, fashion, beauty, home décor, food, etc. Over 45,0000 visitors from Japan and overseas attended the event, making this edition a great success.

A company representative said: <At this event, CK&B introduced HiddenTag, a product authentication solution applied by 124 international companies from over 19 countries, to global consumer goods brands and conducted various business consultations.>

They added: <many overseas buyers visited the CK&B booth to check out the HiddenTag solution that prevents fakes distribution actively via a simple scan and real-time tracking. HiddenTag is a globally available service providing multilingual support and product localization.>

Finally, they concluded that: <Amid the recent consumers’ interest growth in lifestyle products, exports in such industry are increasing. And, parallelly, counterfeits are increasing too. HiddenTag, as a genuine authentication solution with over 1,000 brand clients worldwide, has been recognized as a valid and trusted partner to solve and monitor the global counterfeit issue.