Due to the COVID-19 transition and the growth of the global beauty industry, K-beauty companies are actively entering overseas markets.

According to data from the U.S. International Trade Commission (ITC), South Korea`s average market share among 20 major cosmetic importers, including the U.S., France, Japan, and Australia, exceeded 10% last year for the first time.

As K-beauty brands are growing rapidly, more and more companies are suffering from counterfeiters. As exports increase, especially online, not only small-scale K-beauty brands distributed online but also large corporations face forgery when entering new overseas markets.

In order to prevent such damages, CK&B provides the anti-counterfeit solution `Hidden Tag` to various K-beauty companies.

CK&B`s product authentication and counterfeit prevention solution, Hidden Tag, provides an integrated solution to customers in the beauty industry to respond to counterfeit issues in advance, and more than 1,000 companies are currently using it.

HiddenTag provides a safe and hard-to-copy anti-counterfeit solution. Consumers authenticate the product by scanning the tag via a dedicated app. The company monitors in real-time all the scan data transmitted by the server. Distribution and logistics management services are integrated into the HiddenTag service.

In particular, it possesses vast accumulated data on counterfeit issues that can respond to both regional and country-specific characteristics, enabling quick response by blocking the possibility of counterfeiting in the global market in advance.

HiddenTag is responding to counterfeit issues in all directions in the global market by directly exporting to 124 overseas companies as well as domestic companies.

According to the company, not only beauty but about 1,000 customers from 22 industries have introduced and are using the HiddenTag solution. With its 7 million downloads, the app serves as a communication channel for global users and is also used by companies as a marketing channel.

An official from CK&B said: <In line with the K-beauty fever and the increasing number of Korean cosmetic companies entering overseas markets, we are doing our best to prevent the rise of fakes in the global market. HiddenTag is the ideal solution to protect the brand value and competitiveness of domestic and foreign companies.>