CK&B announced its participation in Lifestyle Week Tokyo 2023, held at BIGSIGHT in Tokyo from the 19th to the 21st, where they will introduce the anti-counterfeiting solution, HiddenTag.

LIFESTYLE WEEK is Japan`s largest comprehensive consumer goods trade exhibition of the industry, held three times a year in Tokyo and Osaka.

Buyers and companies belonging to nine categories, including lifestyle, living, and stationery, will participate in the event to share information on market trends, exchange opinions, develop new sales channels, and conduct active business activities.

Lifestyle Week Tokyo 2023, the largest scale event in Japan, is scheduled to be attended by over 600 companies from 14 countries, including Korea and Germany.

Through this event, CK&B plans to introduce HiddenTag, the product authentication solution that wants to solve the global issue of counterfeiting, to international companies and local buyers in Japan.

HiddenTag is a global anti-counterfeiting solution that allows consumers to safely and conveniently check genuine products by scanning via the Hiddentag app the authenticity tag with an embedded unique dataset. It is also helpful to companies that want to manage logistics distribution more efficiently as it can perform various functions, including distribution management, using scan and data transmission functions. Currently, 124 overseas companies from 19 countries are using Hidden Tag.

A CK&B representative said: <As global logistics and distribution are actively taking place, damage caused by counterfeit products is spreading. This exhibition will be a place to introduce Hidden Tag, a genuine authentication solution, to companies from various fields and to resolve the grievances of global companies by utilizing CK&B`s patented technology.>