CK&B Co., Ltd., a global counterfeit prevention and distribution management service company, announced that it took part in the K-Service Festa 2023 held in Bangkok, Thailand, from May 30th to 31st.

This event, held by the Korea Trade-Investment Promotion Agency (KOTRA), wants to support promising companies in the service sector, such as Korean education technology and IT services, to enter the ASEAN market. Various programs were held with this objective, such as service cooperation seminars and B2B matching programs with South East Asian Buyers.

At the event, CK&B introduced its product authentication solution <Hidden Tag> and continued to take active steps to enter new markets in Southeast Asia.

HiddenTag, developed by CK&B, is a brand authentication service based on smart labels with unique data scannable via smartphone. Scanning the smart label applied on a product with a smartphone not only immediately determines whether it is genuine or counterfeit; but also enables integrated distribution management by tracing the path of counterfeiting backward with a real-time tracking function.

A representative of CK&B said: <HiddenTag protects brand value and prevents the surge of counterfeits through labels and the distribution management system. For these reasons, 1,000 companies worldwide are using HiddenTag, among them many South East Asian companies such as the Vietnamese influencer-run business M.O.I Cosmetics, LG Household & Health Care Vietnam, etc. We expect to further develop in the Southeast Asian market.”