Swiss premium esthetic cosmetics brand LECELIQUE announced that it introduced the smart authenticity certification label <HiddenTag> on all its lines to prevent the rise of counterfeit and illegal distribution.

LECELIQUE is a luxury cosmetic brand born in Appenzell, Switzerland, the representative country of medicinal herbs. The brand provides various anti-aging and whitening functional products formulated with a combination of Swiss native medicinal herbs and Swiss bioscience.

LECELIQUE cosmetics have been sold in famous spa shops in Cheongdam-dong and Seocho-dong, Seoul, as well as 5-star hotel spas in Korea.

The brand gained its way also to the overseas markets, especially in China, Europe, and the United States. Due to its expansion, the company decided to prevent the surge of counterfeits and protect brand value with HiddenTag.

HiddenTag, developed and serviced by the leading anti-counterfeit service company CK&B Co., Ltd., is a scannable smart label applied to the product. HiddenTag permits consumers to prevent counterfeit damages by identifying product authenticity. Over 1,000 companies worldwide chose HiddenTag for brand protection and counterfeits monitoring purposes.