CK&B (CEO Bae Ki-hyeok) participated in the <27th China Beauty Expo (CHINA BEAUTY EXPO, CBE)> held in Shanghai, China, for three days from May 12th.

About 2,000 companies from 40 countries, including Korea, Japan, Italy, and France, participated in this event and displayed products belonging to 14 industries, including skincare and makeup.

The company operated an exhibition booth introducing its brand authentication solution `HiddenTag` and drawing the attention of many visitors.

HiddenTag is a genuine product authentication solution chosen by over 1,000 domestic and foreign customers to prevent counterfeits` distribution at the source through a simple scan and real-time tracking management services. In particular, based on the direct export performance of 124 companies in 19 countries, it is accelerating its overseas market penetration through multilingual support, localization, and global service operation.

A CK&B official said < From this experience, we can say that in the Chinese beauty industry, counterfeiting and securing consumer trust are emerging as core topics. For this reason, our anti-counterfeit solution drew the interest of visitors.