The IT company CK&B Co., Ltd. (CEO Ki-Hyeok Bae), the leading company in the anti-counterfeit market, exhibited for three days starting May 12th at the 27th China Beauty Expo (CBE) held in Shanghai, China.

China Beauty Expo is amongst the top three international beauty fairs and the largest cosmetics exhibition in China. The event attracts nearly 500,000 visitors from all over the world every year. This year, it will be held at the Shanghai New International Expo Center from the 12th to the 14th, 2,000 exhibiting companies from 40 countries, including Korea, Japan, Italy, and France, participated in the event displaying skincare, makeup, haircare, men`s care, perfume, and beauty tools.

CK&B participated in the global beauty expo to expand business in the Chinese market after the COVID-19 pandemic. During the event, CK&B operated a booth to introduce its genuine authentication solution `Hidden Tag`, and focus its efforts on securing new customers.

Over 1,000 companies worldwide are applying the brand authentication solution HiddenTag for preventing and blocking counterfeits. In just one scan via a dedicated app, you can easily verify the brand authenticity anytime, anywhere.

A representative from CK&B said: <By supporting multilingual services, HiddenTag keeps striving to target the global market and customers. As for the Chinese market, HiddenTag grants high efficiency and ease of use thanks to the availability of the authentication system on the WeChat Mini-program.