CK&B (CEO Bae Ki-Hyeok) announced on May 20th that the Korean pet supplies brand <Bite Me> started applying the authentication service HiddenTag for brand protection and counterfeit prevention purposes.

The provider of pet accessories, such as the Nosework Playbook Set, was established in May 2017. Bite Me is leading the Korean pet supplies market; and exports seasonal pet clothing and walking supplies to over 28 countries worldwide.

According to CK&B, Bite Me decided to apply HiddenTag to grant both local and international customers safety in the rapidly expanding pet accessories market.

HiddenTag is a brand authenticity certification label working with a unique patented technology. HiddenTag comes in various shapes, such as stickers, care labels, hangtags, etc. The system is of great help to prevent and reduce forgery cases by identifying and tracking fake products.

A CK&B representative explained: Although Bite Me registered its brand copyright, the possibilities of forgery are pretty high due to its popularity. For this reason, the brand decided to collaborate and further protect its copyright.

Bite Me is carrying out various initiatives to protect animals and promote animal welfare, such as the <Buy 2, Give 1> event. For every two snacks purchased, one goes to an abandoned animal.