Authenticity Verification Label “Hidden Tag” Supplied to Cosmetic brand "ZTU"

CK&B (CEO Bae Ki-hyuk), a service company that Authenticity Verification and prevents Counterfeiting, said it has completed supplying its Smart Authenticity Verification Label "Hidden Tag" to cosmetics brand "ZTU."

ZTU is a contemporary home beauty brand of Wone International Inc., which offers more professional skincare. It is introducing home care products that allow individuals to self-care their skin at home, and is expanding its scope not only in the domestic market but also overseas.

In Particular, thanks last year to the popularity of best-selling products "Tension-up Modeling Sheetmask" and "Soft Ice Cream Modeling Mask," it entered various online channels such as T-Mall, Taobao, and Xiao Hongshu which China`s largest e-commerce, and is continuing active marketing activities through various channels such as live broadcasting using influencer. 

An official from CK&B said, "By supplying hidden tag to ZTU, we can induce consumers to purchase safe goods through Authenticity Verification Label and services and prevent the distribution and spread of illegal copies in advance.

"Hidden tag is a Smart Authenticity Verification Label based on Watermark Technology that attaches Hidden tag labels to products and allows consumers to scan labels through apps to verify their authenticity, and further provides statistical services on product distribution through the label`s GPS function."

Meanwhile, CK&B has provided hidden tag services to more than 750 companies by helping many overseas exporters suffering from piracy, and has been re-selected as an institution for activation of export vouchers by 2021.