elp block fake goods at the online shopping mall HiddenTag, a security sticker for activation.

CK&B (CEO Bae Ki-hyeok), an anti-forgery service company, said that its security label and security sticker "HiddenTag" will help eradicate the spread of fake products online.

According to CK&B, the number of counterfeit goods reported by online shopping malls from the Korean Intellectual Property Office increased from 565 in 2011 to 5,426 in 2018, and the number of fake goods reported increased compared to 2018 due to the recent increase in undact (non-face-to-face) consumption caused by the Korona aftermath, and is expected to increase further in the future.

"There have been statistics from the Korean Intellectual Property Office for handling more than 40,000 cases of intellectual property infringement over 10 years," an official said. "Not only Korea but also global manufacturing brand companies are suffering from trademark infringement."

The genuine label HiddenTag provides distribution reverse tracking function services based on product-specific recognition data such as sales trend monitoring, vendor monitoring, and market monitoring, as well as supply chain management services for the entire process of production, distribution and consumption as well as whether the products are genuine or not.

It also allows manufacturing brand companies to act as evidence in case of trademark infringement and helps customers distribute products safely to consumers.