Activation security sticker `HiddenTag` Helps customers establish overseas strategy through big data

CK&B (CEO Bae Ki-hyeok), an anti-forgery service company for genuine product certification, said its security stickers and seal stickers "HiddenTag" are either in the process of exporting or helping companies that plan to export them establish overseas strategies.

The genuine label HiddenTag not only provides regular/false product status and distribution management services, but also collects scan data from consumers to reduce the risk of failure in export strategy while establishing marketing strategies based on exports by country, region and product.

It also serves as an economic indicator to predict future economic conditions through the analysis of traffic through scan data, so it can provide services that can identify the timing of exports for companies planning to export.

An official said, "HiddenTag`s identification system analyzes consumers` scan data patterns and not only determines whether customers` products are sold, distribution channels, scan points, regions, and frequency of products, but also provides various services such as crackdown services, demand from consumers, inventory management, etc. based on such information."

Meanwhile, CK&B has been selected as a power implementer for authenticating export vouchers and will be able to provide hiddentag services to customers through government support by 2021, and has been providing them to a number of customers since 2017.