Jeju cosmetics brand Jeju WOODA has implemented HiddenTag
authentications solution
Jeju WOODA, the leading brand of the developing Jeju cosmetics industry, alongside with the launch of a new product, has implemented HiddenTag anti-counterfeiting and product authentication solution to protect its brand.
The new product “Lacquer cream” uses ingredients derived from dendropanax wood. This product is tested by Korea Dermatological Research Institute and is proved to be a non-irritant substance. This is a safe and mild product that matches all skin types.
In addition, `Jeju Premium Hempseed oil Cream`, the leading product of Jeju WOODA, helps the skin care and hydration with its 5% Hempseed oil refined with high purity, nutrition ingredient of Jeju camellia oil and adenosine ingredient.
Jeju WOODA, a natural cosmetics brand from Jeju, develops cosmetics and raw materials utilizing the clean nature of Jeju. Jeju WOODA is a trading company of cosmetics, food and beverages that all based on utilizing a variety of herbs and various Jeju luxury resources. Despite the difficult relationship with China in 2017, the company has been actively pursuing overseas exports, including an export contract worth 12 billion won.
To protect its brand and consumers, .Jeju WOODA has implemented HiddenTag anti-counterfeit and product authentication solution.
HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. The encoded data can be decoded easily only with HiddenTag app for security purposes.
HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. This way companies can also target new markets and reach out more potential customers.
HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag is the only authentication solution in Korea that has been acknowledged as an official anti-counterfeit technology by CTAAC.
http://www.munhwanews.com/news/articleView.html?idxno=133329
