HIDDENTAG ANTI-COUNTERFEIT AND AUTHENTICATION SOLUTION:
Increase of Active Vietnamese Users by 246 Percent
IT and Security Company CK&B Co. Ltd claimed that the number of Vietnamese users of HiddenTag anti-counterfeit and product authenticity verification solution has increased 246% over the same period last year.
HiddenTag anti-counterfeit & authenticity verification solution that has been already implemented by over 400 domestic and foreign brands, is currently also used for export products, such as household appliances and cosmetics. The increase in Vietnamese users suggests that the Vietnamese consumer market is growing very fast.
Vietnam has enjoyed strong economic growth at a CAGR of 6.6% for the past 30 years since its economic reforms initiated in 1986; its trade volume increasing 130 times compared to the trade in Korea 25 years ago. Considering the domestic companies that are aiming to diversify their exports and looking to expand into various industries in Vietnamese market, it is time to say that soon the export volume will likely increase tremendously.
In addition, the online shopping market is rapidly growing due to the modernization of distribution channels in Vietnam There are also a number of consumers, who reach out to representatives at CK&B to inquire about the authenticity of their products and make sure they are buying only the real deal. This means that consumer behavior has also changed and people are more cautious about their purchases. HiddenTag and the whole crew at CK&B does all it takes to help the brands and consumers in various markets to prevent the dangers of fake goods as well as to protect the brand value and image.
HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. This way companies can also target new markets and reach out more potential customers.
HiddenTag anti-counterfeit & authenticity verification solution has also been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag is the only authentication solution in Korea that has been acknowledged as an official anti-counterfeit technology by CTAAC.
