HiddenTag Anti-counterfeit solution protecting domestic and foreign 

brands from possible forgeries

IT and Security company CK&B Co. Ltd has been long protecting domestic and international brands from any kind of forgeries with its anti-counterfeit and authentication solution HiddenTag.

As overseas direct purchases increase, consumers need preventive measures against counterfeit and replica products. Recently, a couple in their twenties has been charged with a crime of selling Chinese counterfeits of the renowned international brands.

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label. HiddenTag app is free to download from any app market and currently supports 6 languages; English, Korean, Chinese, Japanese, Vietnamese, and Thai. Currently, over 300 brands are using HiddenTag anti-counterfeit and authenticity verification solution. 

With counterfeiting being one of the hottest issues on the market, more and more brand owners become tech-savvy to protect their products from being exposed by counterfeiters. Businesses from different industries come together, having the same purpose: protect their content and valued customers from being forged, exposed, or imitated. A number of companies from different continents have already applied HiddenTag to protect their customers. HiddenTag currently has partners in the US and Canada, Australia and a number of countries in Europe

Alongside with the brand owners stepping up to fight the fakes on the market, the buying behavior and power of the customers is changing as well. Consumers are becoming more and more sophisticated and suspicious over the authenticity of the goods. Especially, in countries like China and South Korea, where the rapid development of the technology and super-fast internet amuses the whole world, consumers’ demand of user friendly apps and tools are high enough to make the companies think of integrating smart packaging and other innovative technologies to their products. 

Some of the major beauties brands from Korea, China and not only have already introduced HiddenTag smart labels to their packaging, thus increasing their brand credibility and guaranteeing the safety of their consumers. 

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC. 

The advancement of technology enables us move forward, however it also makes infringements of any kind more potential and high at stock. Thus, it is brand owners’ responsibility to take initiatives in protecting their products, distributors, and valued customers. The whole crew of CK&B will be glad to join the arms with a brand that strives to make a difference and protect their products as well as consumers.

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