Color cosmetics brand “The Skinface” to protect consumers with 

HiddenTag anti-counterfeit solution

The color cosmetic brand `The Skin Face` has launched a new product line `LIP CUTIE METTE` in mid-March. The brand has also implemented HiddenTag solution for anti-counterfeit purposes.  

The new `LIP CUTIE METTE` line offers long-lasting lip products with bright colors and matte texture, maintaining fresh and long-lasting look.  

Unlike gloss or sheeny lipsticks, flat pigments of this line stay the longest, which means no reapplication is needed for the rest of the day. Moreover, creamy matte formula that is not dry or sticky will let you achieve mat finish, while not losing the smoothness of your lips. The `LIP CUTIE METTE` line comes in seven bright and warm colors as a special gift for the spring season. 

The `LIP CUTIE METTE` line is now exported to overseas markets, particularly to Vietnam. As the popularity of the product increased, the company noticed that there is a need to protect the brand in the international market. Just like that, The Skinface has implemented HiddenTag anti-counterfeit and brand protection solution to make sure its products as well as the consumers are safe on the market. 

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label.

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation. HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.

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