Handbag brand ROOTY has implemented 

HiddenTag authentication solution

Women handbag brand ROOTY has launched its new Mandy bag for spring 2018.

The new Mandy Bag is a bucket bag that comes in nine colors and offers a variety of styles as a cross-back or shoulder bag.

The bag opens and closes by pulling the strings decorated with tassels on both sides. The bag goes well for the spring season and is light to carry around. 

In addition, Mandy bag is quite practical due to its inner pouch that can carry the necessary items. 

ROOTY has continued to grow steadily since its launch in 2012 as a women`s handbag brand that offers design and practicality at a reasonable price.

ROOTY has reinterpreted fashion trends that change rapidly in a unique style suitable for everyone. ROOTY offers a variety of products that satisfy consumers with the best quality. 

ROOTY rapidly gained popularity in Korea and soon started expanding to other markets, entering China, Japan, Australia, and Taiwan. ROOTY has already registered trademarks in China, Taiwan, and Hong Kong. 

It is a known fact that with increase of brand value the counterfeit attempts also increase in China; and to avoid this, ROOTY has implemented HiddenTag anti-counterfeit and authentication solution to prevent the manufacture and distribution of counterfeit goods. ROOTY manufactures all of its products in Korea and has applied HiddenTag to all of its products. 

After purchasing the ROOTY product, you can easily authenticate your product by simply scanning the HiddenTag and entering the hidden digits under the scratch area. 

HiddenTag is the proprietary technology of CK&B Co. Ltd., utilizing digital watermarking and data encoding to the unique images. By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying the label.

HiddenTag anti-counterfeit & authenticity verification solution has been selected by KITA for “Export Voucher” program jointly organized by KOTRA and SME Promotion Corporation.  HiddenTag has also been acknowledged as an official anti-counterfeit technology by CTAAC.

http://www.datanet.co.kr/news/articleView.html?idxno=120857